OpenAI announced an ad format shown while ChatGPT generates images. Testing is reported to start in late October with some US advertisers, with wider measurement integrations.
What was announced
According to a October 5, 2026 report from Search Engine Roundtable, OpenAI has announced a visual ad format that appears while ChatGPT is generating an image. The ad is reportedly shown separately from the generated image and is labeled as an ad.
Testing is scheduled to begin in late October 2026 with a limited group of advertisers in the United States. The report does not say when, or whether, the format will be available elsewhere.
OpenAI is said to explain that showing product images and usage examples can help people picture how a product fits into their own lives.
Measurement integrations are expanding
The same report says OpenAI is also widening integrations with companies such as Hightouch, Tealium and LiveRamp, so advertisers can more easily connect conversion data, such as purchases, to ChatGPT ads. Measurement providers including AppsFlyer and DV Rockerbox are reportedly partners as well.
The report also cites advertiser results, for example that Weight Watchers saw a cost per acquisition 15.3% lower than with search ads. These figures were provided by partner companies and have not been independently verified.
Context
More people are using conversational AI such as ChatGPT in place of search. As a result, ads are starting to appear inside AI interfaces, much as they do in search engines.
This is a small test in the US. Whether smaller businesses outside the US will be able to buy these ads soon is unknown at this point.
TAKEAWAY
What this means for your project
Nothing here is urgent, and availability outside the US is unconfirmed. Still, customers may keep asking AI assistants instead of searching, so check that your site and business listings show accurate hours, address and service details. If you consider these ads later, ask your agency how results will be measured and start with a small test.