Google's Gary Illyes reportedly shared example timings at a European event: discovering a new URL typically takes about 20 hours, and a title change usually shows up in one to two days.
What was presented
According to a October 5, 2026 report by Search Engine Roundtable, Google's Gary Illyes shared example timings for how long it takes changes to reach search at a Google Search Central Live event in Europe. The details were relayed through attendees' social media posts and similar channels.
For crawling (Google finding and fetching pages), discovering a new URL typically takes about 20 hours, and rechecking a page Google already knows about takes about 30 days. Sitemap processing and robots.txt updates are each typically about 24 hours.
For indexing (being stored so a page can appear in results), the typical end-to-end figure was about 1.5 hours. At the slowest, it can take months, or the page may never be indexed.
Serving and caveats
For what appears in results, removal requests in Search Console typically take about 2 hours, and title or description updates typically take one to two days, or weeks to months at the slow end. Recovery after a core update was given as typically three to six months, and six months to a year in slow cases.
Illyes reportedly said the numbers were an attempt to check whether they match what the audience experiences in practice. They are examples, not official guarantees. He also reportedly explained that the stages run in sequence, so delays can add up.
TAKEAWAY
What this means for your project
A site update that does not show in search right away is normal; days to weeks is not unusual. After changing prices, opening hours or other key details, check the page's status in Search Console, wait a few days, then review again. For urgent changes, do not rely on search alone: also announce them on the site itself, in business listings, and by email or social channels.